In July, 2011, Bodog Poker announced its intention of leaving the online gaming market in the United States. Recently, the company announced that it will be transforming its United States online poker operations and re-naming it Bovada Poker.
The new website will be run by the Morris Mohawk Gaming Group (MMGG), the former license holders for Bodog’s US operations. The site will be affiliated to Bodog’s main network, much like how several other online poker rooms share databases.
The Intended Audience for Bovada Poker
Bovada Poker is intended for players who reside in the United States. Therefore, any online poker players who are non-US residents will be unable to register at the new poker room. Players from across the world will be allowed to compete against those in America through Bodog Poker.
The entire Bodog (US) database of players will be shared with the new Bovada poker network. Customers who are residents of the United States will be required to download the new Bovada Poker software from the new poker room’s official website.
They will no longer be able to access their games through the Bodog Poker software. Players’ bankrolls will be moved over to the Bovada Poker site and they will not have to re-register as the usernames and passwords will remain the same as before.
Effect on User Traffic at Bodog
Bodog expects that the change of online gaming venue will have only a minor influence on the amount of traffic that the Bodog poker room will have during the transition period.
The site was on a brief hiatus on the 14th of December, 2011 while the database of players was being shared, but was up and running once more before the day was out. International players felt that there was a lull in the traffic. However, the hiatus period was not at a time when there is a lot of traffic from US and therefore, the disturbance was minimal.
Future Plans for Bodog and Bovada Poker Rooms
Switching over to Bovada Poker will hopefully, for Bodog, have a positive effect on the number of players who will be playing at the new poker room as well as the Bodog Network of poker rooms.
Post Black Friday (April, 2011), the traffic levels at Bodog spiked almost instantaneously, rising up to 64% when compared to the previous year. However, after Merge Poker announced that it intended to accept players that resided in the United States again, the traffic levels at Bodog began to subside.
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